How to avoid greenwashing in brands' communications


Our VP Marketing Nikki Stones met with communications and sustainability experts Karen Sutton, founder at Global Good Awards, and Ed Fletcher, Co-Managing Director at Shape History, to discuss the do’s and don’ts when communicating about your brands’ strategy for a cleaner planet.

Tune in to learn about:

  • What greenwash is, and is all greenwash equal?
  • How to go about avoiding the pitfalls
  • The big no-no’s when it comes to sustainability communications
  • The big yes yes’s: what brands can and should do for a healthier planet today
  • Getting started, first steps brands can take on their sustainability journey and how to communicate them


Karen Sutton

Karen Sutton

Founder Global Good Awards

 Ed Fletcher

Ed Fletcher

Co-Managing Director Shape History


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