CleanHub

Wild & Pure's plastic sustainability report

How we’re protecting oceans from plastic waste

Wild & Pure

At Wild & Pure, we're proud to say that our partnership with CleanHub is preventing 550 lb of plastic waste from ending up in landfills, open environments, or our oceans.

Member of Business Coalition UN Treaty on Plastic Pollution
Verified by TÜV SÜD - ISO 14064-3:2020
Prevent Waste Alliance

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Our sustainability commitment at Wild & Pure

Wild & Pure intro

Why we act on plastic

Body care created in harmony with nature, sensitive skin, and science for all generations.

More than
2 billion people worldwide
dispose of their trash in nature because there are no waste collection services.

Through our partnership with CleanHub, we fund waste collection in coastal communities where services were previously unavailable or not affordable.

This year we're supporting these sustainability projects

Through CleanHub, we fund projects that collect plastic waste - either directly from nature, at community collection points or directly from local households. The plastic is then sorted and any material that can be recycled is reused. Plastic that cannot be recycled is used as an alternative fuel in cement production, replacing coal and gas. This prevents the plastic from entering the environment again.

384 lb

2024-25

In progress

70% of progress so far

1st April 2024 - 31st March 2025

550 lb commited

How we support local communities

By supporting waste collection, we improve lives in coastal communities and create safe and dignified jobs with fair pay and opportunities.

By working with CleanHub, we’re making sure 550 lb of plastic will never end up in our oceans. 🙌

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No poverty
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Life below water
Partnerships for the goals

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