Vuori
CleanHub

Vuori protects our oceans from plastic waste

At Vuori our guiding principles are simple...we aim to make great products, be in great relationships and live extraordinary lives .

Plastic collection since Jan ‘21

Jan 2021 — Mar 2024
Complete
261,451 lb
Show yearly breakdown
Apr 2024 — Mar 2025
In Progress
84,326 lb
18,482 lb recovered so far
All data is verified by our track and trace OS. CleanHub is the first plastic credit system verified by industry leaders in auditing environmental impact TÜV SÜD, bringing a new level of transparency and rigor to the plastic credit market.

How waste management prevents plastic pollution

Two billion people in coastal regions don’t have access to proper waste management. Trash is either openly burned, dumped, or piled onto poorly managed landfills, destined to impact our climate. Waste management systems prevent trash from ever leaking into nature or being burnt under the open sky.
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Impact progress

Rainwater, wind and floods carry plastic waste from the land into the oceans. Vuori partnered with CleanHub to collect plastic waste before it can enter the most precious ecosystem on earth.

Jan 1, 2021
Vuori enables the safe collection and recovery of ocean bound plastic waste. The contribution supports clean environments and creates sustainable jobs in the global south.
Matching with the collection partner
Jan 1, 2021

Green Worms Waste Management runs door-to-door collection services to intercept plastic waste before it can enter the environment. We help build these direct waste collections from households, providing communities with access to waste management for the first time to prevent open dumping. Every financial contribution helps to expand the model across India and creates stable and dignified jobs for local communities in coastal regions.

3
Ongoing collection and sorting

After the waste has been collected, it is sorted into different categories so each material can be disposed of correctly. Recyclable plastic is sold to local recyclers, non-recyclable plastic is processed in the most environmentally sustainable way available. We track all the plastic recovered through the CleanHub app.

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Recovery live update

The collection and recovery efforts are in motion. Track here, how much plastic waste has already been recovered.

100%
Previous year
Jan 2021 — Dec 2021
Complete
28,651 lb
100%
Previous year
Jan 2022 — Mar 2023
Complete
96,300 lb
100%
Previous year
Mar 2023 — Mar 2024
Complete
136,500 lb
22%
Current year
Apr 2024 — Mar 2025
In Progress
Status
18,482 lb
Goal
84,326 lb

Vuori's strategy for positive change
Our Investment in Happiness is more than our product guarantee and our commitment to a great experience for our customers. It’s our philosophy on doing business and it’s symbolic of how we care for our team, our community, the natural environment and most importantly, each other. 
 
As we work toward achieving our goals to minimize negative impact and contribute to a healthier planet and communities we recognized we could go a step further. We have partnered with CleanHub to collect plastic waste in order to conserve coastal and marine ecosystems and address climate change while creating jobs and empowering communities - this allows us to live our values locally and globally.

In partnership with CleanHub, Vuori has made the commitment to collect 14 tons of plastic waste - equivalent to 2 million plastic bottles. 
This commitment enables the safe collection and recovery of ocean-bound plastic waste, supports clean environments and creates sustainable jobs and communities in the global south.

CleanHub data & news

Live impact

Vuori is part of a large community of conscious brands that fund the recovery of plastic. This data shows the total amount of plastic that has been collected by Clean Kerala and recovered through CleanHub
Timeframe

1 month

1 year

Vuori’s Partner Hub

Clean Kerala

FAQs

CleanHub empowers companies to take immediate responsibility for their plastic footprints. We connect ocean-loving brands with local communities, and facilitate the collection and safe processing of non-recyclable plastic. We understand the importance of proving impact, so we’ve built track & trace technology to provide evidence of how much plastic is collected, and where it ends up after we take care of it.

We choose recovery methods with the lowest environmental impact possible, and use our market position to enforce better working conditions for local workers.

80% of the plastic waste that ends up in the oceans is so-called flexible packaging or multilayer packaging, like chip packets, sauce sachets, etc. This material is either impossible to recycle or there is no demand from the market for the products (unlike water bottles which are commonly collected as they can be recycled, and so have ‘value’). Plastic that can’t be recycled is openly burned in small backyard fires or in landfills, or it is carried away into nature by the monsoon or strong winds. While we do collect all plastics, we focus on non-recyclable plastic to maximize our impact.

In order to stop ocean bound plastic, we need to significantly increase plastic recovery rates in high leakage locations. To achieve that, we empower communities around the world to cope with their own plastic waste, create incentives, develop waste management standards and foster local entrepreneurship. In our network of recovery endpoints we provide critical off-take agreements to safely treat plastic waste.

Plastic pollution is a global problem that affects us all. CleanHub is building a global network of local Collection Hubs in high impact locations to facilitate the collection and safe processing of non-recyclable plastic. We operate primarily in South (East) Asia which is the gateway for more than 80% of all plastic that enters our oceans. With your contribution we can reduce the mismanagement of plastic waste in these regions to eventually stop this environmental crisis.

Recyclable goods are sold for local recycling. Non-recyclables are sent for co-processing.

Co-processing refers to the simultaneous recycling of mineral materials and recovery of energy in the process of cement manufacturing and achieves a superior environmental performance as compared to landfill and incineration. For co-processing recovery we partner with Geocycle.

To learn more, read our blog - What happens to the collected waste

Plastic neutrality means that for every amount of plastic created, an equal amount of plastic waste is retrieved from the environment to be appropriately disposed of - either recycled or repurposed.

We work with brands to calculate their plastic footprint and recover the equivalent amount from the environment in high leakage countries, such as Indonesia or India. Some brands want to go further and recover more plastic than they emit, earning them Plastic Neutral + status. . Every contribution directly prevents plastic from entering our oceans and supports the development of local waste management infrastructure.

To stop plastic from entering the environment, we need to get to a point where the material is collected as close to the consumer as possible, and intercepted before it can reach the ocean. The majority of our plastic efforts are door-to-door collection or other smart ways to aggregate waste in one point. We also finance projects with passive technologies that catch plastic in rivers. The smallest fraction of plastic stems from beach cleanups or is directly sourced from the ocean.

Recovering plastic from the environment involves three distinct operations. Firstly the collection of the plastic, secondly the sorting of plastic into its unique types and thirdly the safe and final treatment. We digitize the recovery of ocean bound plastic from start to finish.Our Hubs use our technology to track the full collection process, which means we can verify every piece of plastic that is collected and what happens to it after we take care of it.

Watch this video to see how it works

We choose the best recovery method according to three steps. Firstly, available recovery options are ranked according to the waste management hierarchy, i.e. Recycling > Energy Recovery > Landfill. Secondly, we rank all options on the basis of life-cycle assessment results that determine related Co2 emissions. Thirdly, all recovery options are ranked by their level of technology and safety. CleanHub only works with recovery companies that operate according to the European code of conduct.

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