Frances Valentine

Frances Valentine protects our oceans from plastic waste

In an effort to reduce the compounded plastic waste inevitably carried into our oceans, Frances Valentine is partnering with CleanHub, the leading innovative organization in plastic waste management

Plastic collection since Apr ‘21

Apr 21 — May 23
29,873 lb
Show yearly breakdown
Jun 23 — Jun 24
In Progress
3,446 lb
3,446 lb recovered so far
All data is verified by our track and trace OS. CleanHub is the first plastic credit system verified by industry leaders in auditing environmental impact TÜV SÜD, bringing a new level of transparency and rigor to the plastic credit market.

How waste management prevents plastic pollution

Two billion people in coastal regions don’t have access to proper waste management. Trash is either openly burned, dumped, or piled onto poorly managed landfills, destined to impact our climate. Waste management systems prevent trash from ever leaking into nature or being burnt under the open sky.
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Impact progress

Rainwater, wind and floods carry plastic waste from the land into the oceans. Frances Valentine partnered with CleanHub to collect plastic waste before it can enter the most precious ecosystem on earth.

Apr 22, 2021
Frances Valentine enables the safe collection and recovery of ocean bound plastic waste. The contribution supports clean environments and creates sustainable jobs in the global south.
Matching with the collection partner
Apr 22, 2021

Green Worms Waste Management runs door-to-door collection services to intercept plastic waste before it can enter the environment. We help build these direct waste collections from households, providing communities with access to waste management for the first time to prevent open dumping. Every financial contribution helps to expand the model across India and creates stable and dignified jobs for local communities in coastal regions.

Ongoing collection and sorting

After the waste has been collected, it is sorted into different categories so each material can be disposed of correctly. Recyclable plastic is sold to local recyclers, non-recyclable plastic is processed in the most environmentally sustainable way available. We track all the plastic recovered through the CleanHub app.

Recovery live update

The collection and recovery efforts are in motion. Track here, how much plastic waste has already been recovered.

Previous year
Apr 21 — May 22
14,923 lb
Previous year
Jun 22 — May 23
14,949 lb
Current year
Jun 23 — Jun 24
In Progress
3,446 lb
3,446 lb

Frances Valentine's strategy for positive change
Frances Valentine is committed to finding more sustainable strategies for discarding and managing waste, for an overall goal of our brand's carbon footprint reduction. CleanHub has built a platform to match brands with plastic collection companies and NGOs in areas where contributions have the biggest impact. All CleanHub partners use their app to record the collected volumes. They verify that your purchase leads to the collection of plastic and they maximize the impact of our investment. For every order placed with Frances Valentine, we make a donation.
Waste Reduction
Through Cleanhub we have partnered with Green Worms, a company that organizes door-to-door waste services across southern India with the help of women self-help groups. Green Worms collects the household waste in more than 50 municipalities across South-India - and at the same time provides income to more than 300 people. These efforts have already led to the collection and recycling of 27,000 tons of household waste. With support of retailers like us, Green Worms wants to grow the model to more locations and island communities in the Indian territory.
Plastic Positive
The first step in the waste management hierarchy is reducing waste. Plastic is a great packaging material but it should be used responsibly. We are doing our part in the reduction of plastic waste by moving towards more biodegradable packaging, however for the immediate, we are working towards plastic positivity by managing the current waste polluting our oceans today.
Compostable is possible
Frances Valentine is working towards using biodegradable packaging options in their shipments, launching their first initiative 100% compostable shipping sleeve and polybags in 2021.

CleanHub data & news

Live impact

Frances Valentine is part of a large community of conscious brands that fund the recovery of plastic. This data shows the total amount of plastic that has been collected by Green Worms and recovered through CleanHub

1 month

1 year

Frances Valentine’s Partner Hub

Green Worms

Community Updates

Read through the latest updates and stories from CleanHub & Green Worms


CleanHub empowers companies to take immediate responsibility for their plastic footprints. We connect ocean-loving brands with local communities, and facilitate the collection and safe processing of non-recyclable plastic. We understand the importance of proving impact, so we’ve built track & trace technology to provide evidence of how much plastic is collected, and where it ends up after we take care of it.

We choose recovery methods with the lowest environmental impact possible, and use our market position to enforce better working conditions for local workers.

80% of the plastic waste that ends up in the oceans is so-called flexible packaging or multilayer packaging, like chip packets, sauce sachets, etc. This material is either impossible to recycle or there is no demand from the market for the products (unlike water bottles which are commonly collected as they can be recycled, and so have ‘value’). Plastic that can’t be recycled is openly burned in small backyard fires or in landfills, or it is carried away into nature by the monsoon or strong winds. While we do collect all plastics, we focus on non-recyclable plastic to maximize our impact.

In order to stop ocean bound plastic, we need to significantly increase plastic recovery rates in high leakage locations. To achieve that, we empower communities around the world to cope with their own plastic waste, create incentives, develop waste management standards and foster local entrepreneurship. In our network of recovery endpoints we provide critical off-take agreements to safely treat plastic waste.

Plastic pollution is a global problem that affects us all. CleanHub is building a global network of local Collection Hubs in high impact locations to facilitate the collection and safe processing of non-recyclable plastic. We operate primarily in South (East) Asia which is the gateway for more than 80% of all plastic that enters our oceans. With your contribution we can reduce the mismanagement of plastic waste in these regions to eventually stop this environmental crisis.

Recyclable goods are sold for local recycling. Non-recyclables are sent for co-processing.

Co-processing refers to the simultaneous recycling of mineral materials and recovery of energy in the process of cement manufacturing and achieves a superior environmental performance as compared to landfill and incineration. For co-processing recovery we partner with Geocycle.

To learn more, read our blog - What happens to the collected waste

Plastic neutrality means that for every amount of plastic created, an equal amount of plastic waste is retrieved from the environment to be appropriately disposed of - either recycled or repurposed.

We work with brands to calculate their plastic footprint and recover the equivalent amount from the environment in high leakage countries, such as Indonesia or India. Some brands want to go further and recover more plastic than they emit, earning them Plastic Neutral + status. . Every contribution directly prevents plastic from entering our oceans and supports the development of local waste management infrastructure.

To stop plastic from entering the environment, we need to get to a point where the material is collected as close to the consumer as possible, and intercepted before it can reach the ocean. The majority of our plastic efforts are door-to-door collection or other smart ways to aggregate waste in one point. We also finance projects with passive technologies that catch plastic in rivers. The smallest fraction of plastic stems from beach cleanups or is directly sourced from the ocean.

Recovering plastic from the environment involves three distinct operations. Firstly the collection of the plastic, secondly the sorting of plastic into its unique types and thirdly the safe and final treatment. We digitize the recovery of ocean bound plastic from start to finish.Our Hubs use our technology to track the full collection process, which means we can verify every piece of plastic that is collected and what happens to it after we take care of it.

Watch this video to see how it works

We choose the best recovery method according to three steps. Firstly, available recovery options are ranked according to the waste management hierarchy, i.e. Recycling > Energy Recovery > Landfill. Secondly, we rank all options on the basis of life-cycle assessment results that determine related Co2 emissions. Thirdly, all recovery options are ranked by their level of technology and safety. CleanHub only works with recovery companies that operate according to the European code of conduct.

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