CleanHub

By Kind's plastic sustainability report

How we’re protecting oceans from plastic waste

By Kind

By Kind recovers 2.08oz of plastic from the environment for every product sold. 🙌

Member of Business Coalition UN Treaty on Plastic Pollution
Verified by TÜV SÜD - ISO 14064-3:2020
Prevent Waste Alliance

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Our sustainability commitment at By Kind

By Kind intro

Why we act on plastic

At by Kind, we're committed to fostering kindness – to your skin, the planet, and its people. Plastic pollution is a serious threat, and we believe in being part of the solution. That's why we've partnered with CleanHub to recover plastic waste from vulnerable coastal communities. 

By supporting CleanHub's efforts, we're preventing ocean-bound plastic while empowering local communities and promoting a circular economy. We believe that small acts of kindness can have a big impact, and we're proud to be making a difference with CleanHub.

More than
2 billion people worldwide
dispose of their trash in nature because there are no waste collection services.

Through our partnership with CleanHub, we fund waste collection in coastal communities where services were previously unavailable or not affordable.

This year we're supporting these sustainability projects

Through CleanHub, we fund projects that collect plastic waste - either directly from nature, at community collection points or directly from local households. The plastic is then sorted and any material that can be recycled is reused. Plastic that cannot be recycled is used as an alternative fuel in cement production, replacing coal and gas. This prevents the plastic from entering the environment again.

33lb

2024-25
In progress
100% of progress so far
1st July 2024 - 30th June 2025
33lb commited

How we support local communities

By supporting waste collection, we improve lives in coastal communities and create safe and dignified jobs with fair pay and opportunities.

By Kind recovers 2.08oz of plastic from the environment for every product sold. 🙌