Bordelle
CleanHub

Bordelle protects our oceans from plastic waste

Bordelle has committed to becoming plastic neutral starting from 2021. We have partnered with CleanHub to help prevent non-recyclable plastic waste from reaching our oceans.

Plastic collection since Mar ‘21

Mar 2021 — Feb 2024
Complete
4,500 kg
Show yearly breakdown
Feb 2024 — Feb 2025
In Progress
1,500 kg
518 kg recovered so far
All data is verified by our track and trace OS. CleanHub is the first plastic credit system verified by industry leaders in auditing environmental impact TÜV SÜD, bringing a new level of transparency and rigor to the plastic credit market.

How waste management prevents plastic pollution

Two billion people in coastal regions don’t have access to proper waste management. Trash is either openly burned, dumped, or piled onto poorly managed landfills, destined to impact our climate. Waste management systems prevent trash from ever leaking into nature or being burnt under the open sky.
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Impact progress

Rainwater, wind and floods carry plastic waste from the land into the oceans. Bordelle partnered with CleanHub to collect plastic waste before it can enter the most precious ecosystem on earth.

Mar 1, 2021
Bordelle enables the safe collection and recovery of ocean bound plastic waste. The contribution supports clean environments and creates sustainable jobs in the global south.
Matching with the collection partner
Mar 1, 2021

Green Worms Waste Management runs door-to-door collection services to intercept plastic waste before it can enter the environment. We help build these direct waste collections from households, providing communities with access to waste management for the first time to prevent open dumping. Every financial contribution helps to expand the model across India and creates stable and dignified jobs for local communities in coastal regions.

3
Ongoing collection and sorting

After the waste has been collected, it is sorted into different categories so each material can be disposed of correctly. Recyclable plastic is sold to local recyclers, non-recyclable plastic is processed in the most environmentally sustainable way available. We track all the plastic recovered through the CleanHub app.

4
Recovery live update

The collection and recovery efforts are in motion. Track here, how much plastic waste has already been recovered.

100%
Previous year
Mar 2021 — Feb 2022
Complete
1,000 kg
100%
Previous year
Mar 2022 — Feb 2023
Complete
1,000 kg
100%
Previous year
Mar 2023 — Feb 2024
Complete
2,500 kg
35%
Current year
Feb 2024 — Feb 2025
In Progress
Status
518 kg
Goal
1,500 kg

Bordelle's strategy for positive change
As participants in one of the most polluting industries on the planet, we have a responsibility to improve our practices and to strive towards a more sustainable future. Together we can take small steps to create a positive change. Bordelle's journey to a more sustainable future is defined by the following principles:
Quality over Quantity
Bordelle champion the idea of buying less and investing in high-quality pieces that last. We are advocates of fair and ethical processes and only work with manufacturers who share our ethos. The quality and provenance of our product are of great importance to us, so much so that we have invested in our own production Atelier.
Restore, Revive, Recycle
To maximise the life cycle of Bordelle items, we offer a repair service to restore products that have suffered general wear and tear. In 2019 Bordelle introduced 'Bordelle Revived' - limited edition ranges with the aim to revive a surplus material. Bordelle gift boxes are made from recycled material and are 100% recyclable, our gift bags are made from 100% recycled materials.
Plastic Neutral
Whilst we have made great efforts to reduce plastic in our business, it’s a challenge to completely remove it from our processes. We have already made positive changes - the polybags used to protect our products after manufacture, during transit and storage are made from recycled LDPE and are recyclable. The plastic seals on our swing tags are made from PLA, produced from corn. However, we think we can do more which is why we have partnered with Cleanhub on their mission to prevent plastic waste from reaching our oceans.

CleanHub data & news

Live impact

Bordelle is part of a large community of conscious brands that fund the recovery of plastic. This data shows the total amount of plastic that has been collected by Clean Kerala and recovered through CleanHub
Timeframe

1 month

1 year

Bordelle’s Partner Hub

Clean Kerala

FAQs

CleanHub empowers companies to take immediate responsibility for their plastic footprints. We connect ocean-loving brands with local communities, and facilitate the collection and safe processing of non-recyclable plastic. We understand the importance of proving impact, so we’ve built track & trace technology to provide evidence of how much plastic is collected, and where it ends up after we take care of it.

We choose recovery methods with the lowest environmental impact possible, and use our market position to enforce better working conditions for local workers.

80% of the plastic waste that ends up in the oceans is so-called flexible packaging or multilayer packaging, like chip packets, sauce sachets, etc. This material is either impossible to recycle or there is no demand from the market for the products (unlike water bottles which are commonly collected as they can be recycled, and so have ‘value’). Plastic that can’t be recycled is openly burned in small backyard fires or in landfills, or it is carried away into nature by the monsoon or strong winds. While we do collect all plastics, we focus on non-recyclable plastic to maximize our impact.

In order to stop ocean bound plastic, we need to significantly increase plastic recovery rates in high leakage locations. To achieve that, we empower communities around the world to cope with their own plastic waste, create incentives, develop waste management standards and foster local entrepreneurship. In our network of recovery endpoints we provide critical off-take agreements to safely treat plastic waste.

Plastic pollution is a global problem that affects us all. CleanHub is building a global network of local Collection Hubs in high impact locations to facilitate the collection and safe processing of non-recyclable plastic. We operate primarily in South (East) Asia which is the gateway for more than 80% of all plastic that enters our oceans. With your contribution we can reduce the mismanagement of plastic waste in these regions to eventually stop this environmental crisis.

Recyclable goods are sold for local recycling. Non-recyclables are sent for co-processing.

Co-processing refers to the simultaneous recycling of mineral materials and recovery of energy in the process of cement manufacturing and achieves a superior environmental performance as compared to landfill and incineration. For co-processing recovery we partner with Geocycle.

To learn more, read our blog - What happens to the collected waste

Plastic neutrality means that for every amount of plastic created, an equal amount of plastic waste is retrieved from the environment to be appropriately disposed of - either recycled or repurposed.

We work with brands to calculate their plastic footprint and recover the equivalent amount from the environment in high leakage countries, such as Indonesia or India. Some brands want to go further and recover more plastic than they emit, earning them Plastic Neutral + status. . Every contribution directly prevents plastic from entering our oceans and supports the development of local waste management infrastructure.

To stop plastic from entering the environment, we need to get to a point where the material is collected as close to the consumer as possible, and intercepted before it can reach the ocean. The majority of our plastic efforts are door-to-door collection or other smart ways to aggregate waste in one point. We also finance projects with passive technologies that catch plastic in rivers. The smallest fraction of plastic stems from beach cleanups or is directly sourced from the ocean.

Recovering plastic from the environment involves three distinct operations. Firstly the collection of the plastic, secondly the sorting of plastic into its unique types and thirdly the safe and final treatment. We digitize the recovery of ocean bound plastic from start to finish.Our Hubs use our technology to track the full collection process, which means we can verify every piece of plastic that is collected and what happens to it after we take care of it.

Watch this video to see how it works

We choose the best recovery method according to three steps. Firstly, available recovery options are ranked according to the waste management hierarchy, i.e. Recycling > Energy Recovery > Landfill. Secondly, we rank all options on the basis of life-cycle assessment results that determine related Co2 emissions. Thirdly, all recovery options are ranked by their level of technology and safety. CleanHub only works with recovery companies that operate according to the European code of conduct.

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